Fishbucket - Blog

This one has been in the works for a long time. Back in 2013 I heard from Yelawolf, a rapper from Alabama who’s signed to Shady Records. He wanted a site for his label/collective, Slumerican. And he wasn’t interested in the typical straightforward blog-style site that most artists are going for these days. He was talking an immersive world that you can explore – which was music to my ears, taking me back to the crazy days of all-Flash sites.

So we set out on the long process of gathering photography (most of it shot by the Slumerican crew at real trailer parks down south) and figuring out the best way to make this thing work in the post-Flash world.

The result is this horizontal parallax scene (like the old days!) which pulls in content from instagram/tumblr (like the new days!) There are a few links hidden in the scene that’ll bring up some videos, with plans to hide some more stuff in here down the road.

slumerican.com/classic →

It was a fun ride and it’s great to finally launch it. Pop the trunk!

2013-review-540

Oh hey, Happy New Year and all that.

This blog has been quiet over the past few months, but it would be foolish to assume this means that Fishbucket has been asleep. When the workload gets heavy, announcing what we’ve been working on drops pretty far in the priority list. So here’s a look back at Fishbucket’s 2013, and a look to the future.

Rocawear

You know we’re sleeping on updates when we launch the official e-commerce site for Rocawear and don’t take the time to shout “Hey! we launched the official e-commerce site for Rocawear!” This project was done through the good folks over at Iconix. It’s powered by Magento, (which made me appreciate the ease of Shopify all the more, but that’s a story for another day.)

Billionaire Boys Club

2013 marked the brand’s tenth anniversary, and we’re proud to have been a part of it since the beginning. (or, well, since the beginning of their website in 2005.) 2013 saw a redesign of the site, plus ongoing design and development work. We have some more site enhancements in the works that should be rolled out in the coming weeks.

Slumerican

A good chunk of time in 2013 was dedicated to the site for Yelawolf’s Slumerican site. This one is going to be awesome – a throwback to the old days when Fishbucket sites were all Flash, and extra quirky and unusual. Although this one’s not using Flash at all. I’m excited to reveal it, which should be happening in the next month or so.

Mechanical Dummy

We’ve been working on Chris Brown’s Mechanical Dummy for a while now, mostly maintenance and development, but in 2013 had the opportunity to completely redesign the site. That redesign isn’t live yet, but will be soon. Very soon. Like, tomorrow soon. Stay tuned.

Cinematic Music Group

We had ongoing work in 2013 for a bunch of different projects under the Cinematic banner, including Big K.R.I.T., ASTR and Pro Era. Also, a redesigned Smokers Club site which featured a collaboration with the crazy talented Growing Pains Studios.

Shopify

We somehow gained “Expert” status with Shopify, and launched a few shops recently – including aNYthing and Super Mookin’ Fiends – plus some development work for The Primary Essentials (design and art direction on that one by the great Winsome Brave.)

The Team

I couldn’t talk about 2013 without mentioning the growing team of talented designers and developers who make Fishbucket work. I especially want to mention Nate, Ted and Susan, who have been a huge help in the past year.