New BBC Ice Cream Web Store

Just two days short of its six-year anniversary, the BBC ICECREAM web store relaunched today. It’s based on a different e-commerce system, and we went with a cleaner and more streamlined design this time. (Which is obvious if you recall the previous version!)

Also worth noting: Things move! Without Flash! I still like Flash and hope it doesn’t die off completely, but it’s been good to try out some alternatives so I can make things move without relying on it. (Only in the most recent non-IE browsers, of course.)

Big thanks to Loic Villepontoux. I’ve been working with him for about a decade now, and his art direction and instincts are always on point. (Thanks to Phillip and Mimi and Chief too!)