This week we relaunched the shop for Chris Brown’s clothing line, Mechanical Dummy. The previous shop was a chaotic mess, and our task was to clean it up and simplify. I kind of wish I remembered to take a screenshot of the previous look to compare, but I did not. So you’ll have to take my word for it. It’s much cleaner and easier now. (Success!)
Luckily, Chris’s team was already using Shopify, which I’ve become a big fan of lately. For years I was hesitant to take on new e-commerce projects because they ended up being so time consuming, but Shopify totally changed my view on that. (See also, shops for Big K.R.I.T., Smokers Club and Pro Era, all Shopified.)