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Tag Archives "Pharrell"

i am OTHER

May 24, 2012 By announcements No Comments

This week we launched the full site for Pharrell’s new company, i am OTHER. This project had a quick turnaround time, and the task was to create a Tumblr-based site and brand the corresponding YouTube, Twitter and Facebook pages.

All we had to work with was the logo, so I came up with these different patterns of blocks using colors from the logo. Pharrell was happy with the outcome, and liked how it brought up thoughts of tetris and 8-bit Atari games. (Side note: it’s still a huge honor to be on a call with Pharrell and hear his enthusiasm about something I came up with!)

So hey, take a look!

October Launches: Buddy, Violette, Rens

November 16, 2011 By announcements No Comments

Sometimes there are so many fish swimming around in the bucket at once, it’s hard to find a minute to announce when one of them grows up and is released to the world. (Huh?)

October saw three different sites launch. One of these days they may just make an appearance in the portfolio, but in the meantime here’s an overview…

Buddy

This is a single-page site for Pharrell’s new protégé, Buddy. It had a quick turnaround time, but luckily we had some great photography to work with. This one has a liquid design* and can work at various window sizes.

*Not related to Liquid Design, the company where this writer started his web design career in the late 90s.

Violette New York

A remade site for Vashtie’s clothing line, Violette. It’s always a pleasure working with Vashtie. I’d like to think it’s because we both grew up in the Capital District and can relate to each other on a 518 level, but it’s probably because she’s generally a great person to work with. She wanted to go simple and use a lot of black & white for this one, so we worked in some desaturation magic and kept everything smooth and slick.

The shop uses Big Cartel, which I’d been looking forward to using for a while. I was pleasantly surprised, it was very easy to work with.

The Rens

This was a quick site, (still in progress,) for an NYC youth basketball league, The New Renaissance. This site is currently just a quick overview of this new program, and will grow in the near future to show more about the teams.

The client requested an auto-playing Flash intro. (classic!)

Note: Parts of this site are based on an excellent theme by MKNY Studio.

From the cutting room floor: N*E*R*D cartridges

July 14, 2011 By flashback One Comment

Fans of the 2009 N*E*R*D site should recall the large cartridge that the crowd held up on the intro page. Well, that was actually just one of many different fake cartridges that I created. Here’s the story of a concept that didn’t quite fit in with the rest of the site so it wasn’t used.

Back in December 2008, I was brought onboard to redo the official site for N*E*R*D. Another company had been working on it, but the band wasn’t happy with the direction they were going in. I was soon on a call with Pharrell, who was detailing his concepts for the new site: an old-school Atari theme.

This got some wheels churning. As luck would have it, a friend I’ve known since 3rd grade is a big Atari fan and has a pretty large collection. We arranged for him to send me a package of games, controllers and a system. I wasn’t exactly sure what I’d do with them, but hoped that the gear would spark some ideas.

And they did! I love those old, classic cartridges. The labels, the graphics, the way they were all worn down from years of use and abuse. I didn’t have an Atari growing up, (we were a Commodore family,) but it took me back.

I then looked to the album artwork, which also had great illustrations:

My next step seemed obvious…

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