Fishbucket - Blog

www.nyrb.com

Last month we relaunched the shop for New York Review Books, which is the publishing house of The New York Review of Books. NYRB was running on some awful e-commerce platform, which seemed to be nothing but headaches. So they were very excited to switch over to Shopify.

We’ve set up a bunch of different shops now, but this one let us dive deeper into metafields than any before. (And this sentence about metafields is probably more than most people ever wanted to hear about metafields, so let’s just leave it at that!)

The NYRB crew seems very happy with the change. The site is now easier for them to manage and easier for their customers to deal with.

But don’t take my word for it… (haha I’m full of old book references here!)

Side note: yes, after writing the title above I totally had to go back and look this one up. YOU’RE WELCOME.

This one was a change of pace from the usual Fishbucket clientele. Lizzie Fortunato is an NYC-based jewelry and leather brand, led by twin sisters Lizzie and Kathryn Fortunato. We partnered up with the talented Winsome Brave again on this one; they handled design and we handled development. The site is half WordPress, half Shopify, with a lot of attention paid to details and keeping the experience seamless between the two sides.

Lizzie Fortunato LizzieFortunato.com →

We just wrapped up a quick little Shopify shop for everyone’s favorite bald chocolate man, Max Brenner. The task here was something we’ve been hearing a lot lately: client has a shop on another platform and wants to switch to Shopify. So we mimicked the style of their previous shop and got them up and running pretty quickly.

shop.maxbrenner.com →

2013-review-540

Oh hey, Happy New Year and all that.

This blog has been quiet over the past few months, but it would be foolish to assume this means that Fishbucket has been asleep. When the workload gets heavy, announcing what we’ve been working on drops pretty far in the priority list. So here’s a look back at Fishbucket’s 2013, and a look to the future.

Rocawear

You know we’re sleeping on updates when we launch the official e-commerce site for Rocawear and don’t take the time to shout “Hey! we launched the official e-commerce site for Rocawear!” This project was done through the good folks over at Iconix. It’s powered by Magento, (which made me appreciate the ease of Shopify all the more, but that’s a story for another day.)

Billionaire Boys Club

2013 marked the brand’s tenth anniversary, and we’re proud to have been a part of it since the beginning. (or, well, since the beginning of their website in 2005.) 2013 saw a redesign of the site, plus ongoing design and development work. We have some more site enhancements in the works that should be rolled out in the coming weeks.

Slumerican

A good chunk of time in 2013 was dedicated to the site for Yelawolf’s Slumerican site. This one is going to be awesome – a throwback to the old days when Fishbucket sites were all Flash, and extra quirky and unusual. Although this one’s not using Flash at all. I’m excited to reveal it, which should be happening in the next month or so.

Mechanical Dummy

We’ve been working on Chris Brown’s Mechanical Dummy for a while now, mostly maintenance and development, but in 2013 had the opportunity to completely redesign the site. That redesign isn’t live yet, but will be soon. Very soon. Like, tomorrow soon. Stay tuned.

Cinematic Music Group

We had ongoing work in 2013 for a bunch of different projects under the Cinematic banner, including Big K.R.I.T., ASTR and Pro Era. Also, a redesigned Smokers Club site which featured a collaboration with the crazy talented Growing Pains Studios.

Shopify

We somehow gained “Expert” status with Shopify, and launched a few shops recently – including aNYthing and Super Mookin’ Fiends – plus some development work for The Primary Essentials (design and art direction on that one by the great Winsome Brave.)

The Team

I couldn’t talk about 2013 without mentioning the growing team of talented designers and developers who make Fishbucket work. I especially want to mention Nate, Ted and Susan, who have been a huge help in the past year.

2014

Much more on the way, but instead of listing more links I’ll just say “more soon” and that I hope you all have a 2014 of extra-ordinary magnitude.

This week we relaunched the shop for Chris Brown’s clothing line, Mechanical Dummy. The previous shop was a chaotic mess, and our task was to clean it up and simplify. I kind of wish I remembered to take a screenshot of the previous look to compare, but I did not. So you’ll have to take my word for it. It’s much cleaner and easier now. (Success!)

Luckily, Chris’s team was already using Shopify, which I’ve become a big fan of lately. For years I was hesitant to take on new e-commerce projects because they ended up being so time consuming, but Shopify totally changed my view on that. (See also, shops for Big K.R.I.T., Smokers Club and Pro Era, all Shopified.)